PRESS RELEASE
Bring a Friend Day
The BDA held the inaugural Bring a Friend Day, sponsored by Potters Holidays, across the weekend of the 29th & 30th October and for those clubs that took part the day proved to be very successful. One of the day’s most impressive events was held at Lincoln & District IBC where 43 current club members brought along 31 friends who were new to bowls and all 31 submitted applications for membership via the clubs specially organised fast track membership system! Centre Manager Danny Brown commented “I thought the idea of asking members to bring along a friend on a specific day was too good to ignore. We publicised the event at fairly short notice but still managed to achieve 31 new members. All of these people received a free two month fast track membership until the end of our subscription year in December. I was delighted to find that no less that 10 had turned up to our coaching session the following day and 4 people attended our Fun League session that same week. There is no doubt that I would do this again and sooner rather than later!”
As part of the Bring a Friend Day package, those who attended the event were automatically put into a prize draw to win one of two breaks for 4 people, for 4 nights courtesy of Potters Holidays. All clubs who submitted their attendance figures by 5pm on Monday 31st October went into the prize draw to find the 2 clubs from whom the draw winners would be selected. Lincoln & District IBC and Lions Short Mat, who hosted a Bring a Friend event in conjunction with the Surrey Short Mat Association, emerged from the draw and the individual winners of the bowls breaks to Potters Leisure Resort will be drawn out in front of the Lincoln & District IBC and Surrey Short Mat Association members at one of their forthcoming social events.
Nathan Moore of Potters Holidays, who sponsored the Bring a Friend Day and attended the Lincoln & District IBC event, said of the event “We were delighted to be invited to Lincoln & District IBC for the recent Bring a Friend Day, a Bowls Development Alliance initiative. We received a warm welcome from everyone at the club and it was fantastic to see so many of the members bringing their friends and family in to a bowls club to play for the first time. It was evident that after a few minutes, there were some talented ‘new’ players that perhaps have not had the opportunity to play before and this is why we believe this initiative from the BDA is really something to jump on board with – an excellent day and we’re pleased to see that the clubs that took part were able to sign up many new members as a result!”
Due to the success of the Bring a Friend Day the BDA can now announce that the Spring Bring a Friend Day is to be expanded into a Bring a Friend Week, commencing on the 28th April, 2012 and concluding on the 7th May (Bank Holiday Monday). Further details regarding this event will be posted shortly on www.bowlsdevelopmentalliance.com and all NGB websites but clubs are very much encouraged to continue the success of the Bring a Friend Day initiative by registering and getting involved.
END OF PRESS RELEASE
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PRESS RELEASE FROM THE BOWLS DEVELOPMENT ALLIANCE:
Bring a Friend Day, sponsored by Potters Holidays - Saturday 29th October, 2011
The Bowls Development Alliance is excited to announce the launch of the inaugural Bring a Friend Day!
On Saturday, 29th October the BDA are running the first of two national “Bring a Friend” days to coincide with the start of the indoor and outdoor seasons.
Potters Holidays have generously sponsored the first event by supplying 2 bowling breaks, each for 4 people to the fantastic Potters Leisure Resort in Norfolk.
The Bring A Friend Day will focus on encouraging current members to bring non-bowlers to their local club to enjoy an informal, fun day of bowling and socialising.
For more information, visit www.bowlsdevelopmentalliance.com/bringafriend
